CUNY School of Medicine

Let's Meet

CUNY School of Medicine

The CUNY School of Medicine (CSOM) is a public medical school located in the soul of NYC, Harlem.

As one of the top 5 medical schools in the country for recruitment of Black and African American students it equips underrepresented minority students with the skills necessary to go back to their community and using their expertise to provide health and wellness to every part of New York.

Challenge

CSOM wants the authority worthy of donation dollars due to its impact on the City.

Understanding The CUNY School of Medicine

CSOM is New York City in a nutshell and just like the wonderful city it lives in, it is full of grit, diversity, and perseverance. Through the pandemic New York has seen gone through so much strife, but we've only grown stronger because of it. We take care of our own.

New York City

Protect

Unite

Connecting with...

Impact

Gen X

Gen X is the most charitable generation. They give larger donations and are most likely to give on an ongoing basis.

Love of

NYC culture

Insight

New York's net worth is the total health of its people.

Keep New York

Going

There is truly nowhere else like New York City. It's an economic powerhouse renowned for its diversity, culture and access to opportunity. We want to remind the city how important being proactive with your health is necessary to keeping all the things that you love about NYC. There is no better way than to invest in the future of primary care physicians who are an undervalued line of defense for preserving New York's most valuable asset, New Yorkers.

The Campaign

Partnership

Hamilton

The Broadway musical "Hamilton'' is refreshing, progressive, and revolutionary with a cult following that is loyal to everything Alexander Hamilton. This makes it a natural fit to partner with the CUNY School of Medicine:

nonprofit Ham4Progress highlights nonprofit causes such as CUNY School of Medicine
diverse cast that reflects our student's backgrounds and the communities they come from
top 10 most lucrative Broadway show and the primary audience is Gen X

The Heart of New York

The Hamil-tour

A chance for Hamilton fans to win a face to face interaction with the cast of Hamilton including writer and creator Lin-Manuel Miranda. Fans will visit:

historical and cultural landmarks
restaurants that represent New Yorkers history
target areas where population is underserved

Now how to win?

Simply buy a ticket to enter into the lottery for your name to be drawn. A small percentage of Hamilton ticket sales will go to the CUNY School of Medicine.

Want more chances to win?

Merchandise co-branded by CUNY School of Medicine and Hamilton can be purchased as another raffle ticket for the contest.

Hamiltour App

We can't all be winners.

Those who don't win can participate with the Hamiltour app that offers a self-guided tour with Lin-Manuel Miranda’s voice narrating the significance of each landmark when they visit in person.

Once you finish your tour a pop up will appear on the app calling users to donate to the CUNY School of Medicine.

Guerilla Tactics

Street Art is integral to New York's identity and culture making it a great tool to speak to New Yorkers authentically.

We will collaborate with several notable muralists to recreate their adaptations of our print ads in affluent, high traffic locations across NYC.

Mailers &

Website

Gen X loves a blend of physical and digital when receiving information. So we'll have an annual Impact Report that will include key highlights, testimonials, space for general data points. It can also be repurposed as a newsletter that goes out to potential and existing donors every month. For digital, we want to include a donation progress bar on the website are live and up to date. Investors will be able to see where money is going and the goal.

Our influencers consist of New York muralists, documentarians, columnists that will share their experience and how important our primary care physicians are to New Yorkers.

Influencers