Hello, I'm Anna Ying
I'm an empathetic experience creator that breaks down the barriers between brands + consumers.
Why Empathy?
My ability to code-switch is unparalleled (more so from a socio-cultural behavior perspective and less from an actual language one). I've always had to adapt how I behave and communicate based on the person I'm interacting with. Spend long enough with me and I might accidentally mimic you.
This means that I need to understand someone, see things from their perspective or more specifically empathize with them. My superpower. (Let's not talk about the many times I've cried after a serious venting session.)
What's brands got to do with it?
Brands are just like people. They have personalities and emit a certain vibe when communicating. Naturally, this means all brands are experiences and lifestyles that ideally have the potential to transcend beyond their product + category to become a mindset that people can rally behind. We just need to extract and match it with their respective tribes, posses, people or whatever suits your fancy.
First Impressions
Snap Judgements.
Let's learn to see past our assumptions to actually go deeper?
Creating an Experience.
Get down to building worlds.
It's time to plan and execute ways to communicate the vibe.