Betty Crocker

Let's Meet

Betty Crocker

Though she might not look it, Betty Crocker is over 100 years old and has been a staple in the packaged goods game. She has a wide selection of:

Cake/Dessert Mixes
Packaged Snacks
Savory Meal Options

She got her start through an ad for Gold Medal Flour that resulted in thousands of responses and questions about baking. From there she became the “First Lady of Food” with her radio programs, multiple publications, and cookbooks.

Challenge

Betty's worried that she's failing to connect and resonate to a younger (Millennial/Gen Z) demographic.

Understanding Betty

Betty Crocker's vibe is joy, pure childhood happiness. Those moments in time that we look back on with fondness, universal moments that we collectively share. Just like the caregivers in our lives Betty has been there.

Nostalgia

Advice/

Guidance

Family focused

Connecting with...

The Creator

Millennials

+ Gen Z

Millennials love nostalgia and retro trends are making their way back.

Shortcut Baker

Recipes

Reimagined

For many, Betty Crocker was their first encounter in baking and creating something. They are reminders of their childhood, being in the kitchen with their loved ones baking for a bake sale or just licking the spoon. We want to continue to be part of that journey with recipes that remind you of those throwback times. Betty Crocker can be the foundation used to relive your childhood over and over again.

Partnership

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Lisa Frank, once synonymous with elementary school coloring books and school supplies has tapped itself in the nostalgic hearts of millennials, who were kids at the peak of its popularity.

bright and colorful (room for creativity)
90's themed nostalgia
happiness was the key for products

Betty's

"90's Themed" Funhouse

We want to inspire creativity with our products. What better way to demonstrate this than with our limited time 90's funhouse? It will allow people to explore multiple rooms, each one reflecting the 90's theme according to one of the following categories:

fashion
toys
technology
snacks

Each rooms ends with a sweet treat that you can consume made from Betty Crocker mixes to show the range of creations. You'll definitely be leaving with a sugar high.

We want people to truly embrace their childhood throwbacks so we will fully immerse them in play. This starts with designing your own mini cake thats comes out after you've fully colored a Lisa Frank picture. You'll have the chance to feed a tamagotchi like pet from a giant display. Just make sure you don't feed him anything other than Betty Crocker!

Betty is an icon of the 90s in her own right, so we'll also be featuring giant Dunkaroo ball pit and vending machines that dispense fruit snacks like gushers and fruit roll ups every time you share your experience on social media. There will be 2 locations in: New York City and Los Angeles. Each offers a time slot that you can sign up for on the Betty Crocker website.

Unlocking Childhood

Memories

Betty + Lisa's

"Ice Cream" Truck

We always hear the ice cream truck jingle before we see it and the familiar tune can transport us back in time. Introducing the ice cream that is actually cake (more specifically Betty Crocker’s). Each cake will be scooped like mock ice cream into paper cups covered with Lisa Frank designs. The cake scoops themselves are vibrant colored and can be topped with your choice of Lisa Frank sprinkles.

Those who sign up for Betty's newsletter will also have the opportunity to spin the wheel. Prizes include stickers, stencils, pins, or 2 tickets to the exclusive 90's themed funhouse.

We'll debut 4 reimagined traditional childhood flavors using Betty Crocker cake mixes.

Tres Leches

Tiramisu

Ube

Rum

Influencers

We will partner with baking blogs who have large followings and create their own innovative bakes to recreate their childhood memories in cake form.

We'll send out Betty Crocker Baking Kits to our influencers with everything necessary to make flavors from our Betty Ice Cream Truck and also limited edition Lisa Frank merchandise.